Is This Right for You?
The Affiliate program is for dog people who already recommend what they love — creators, trainers, groomers, sitters, breeders, rescue volunteers and happy customers. You share a personal link, code or QR code; IdaPets handles the products, shipping, pickup and customer service.
There's no inventory, no quotas and no minimums. The first time someone orders through you, they become your customer for life, and you earn a flat amount on every order they place after that — reorders and subscriptions included.
A great fit if you…
- Post about your dogs on Instagram, TikTok, Facebook or YouTube — any audience size
- Work with dogs and get asked "what do you feed?" all the time
- Already feed IdaPets (or raw) and want to share what's working
- Run a dog club, training class or community group
- Want to earn without holding product, managing orders or chasing payments
What You Get
Lifetime customers
Their first order makes them your customer. You earn on every order they place after that, for as long as they shop with IdaPets.
Pay per pound & per item
$1.00/lb on raw diet and subscription boxes, $1.00 per treat and $0.75 per bone.
Your link, code & QR code
A personal link (idapets.com/yourcode), a code people can type at checkout, and a QR code you can download for flyers and events.
Your own dashboard
See your customers, what they ordered, and your earnings today, this week, this month and all-time — Pending, Approved and Paid.
Paid to your bank
Monthly payouts through Stripe Connect once a sale is past its 30-day return window.
Room to grow
Become a Pickup Partner and host local pickups, or grow into a full Brand Partner business when you're ready.
What You'll Earn
A flat amount on the eligible items in every order your customers place — for life.
Your commission
On every order from a customer you referred.
- Raw Diet & Subscription Boxes
- $1.00/lb
- Treats
- $1.00/item
- Bones
- $0.75/item
Example: a customer you referred orders one 16 lb box, 2 treats and 3 bones — you earn $20.25 before the card processing fee. If they reorder that every month, you earn it every month.
- Raw diet pays on the real pounds in the package — an 8, 16 or 32 lb box pays on 8, 16 or 32 lb.
- The first valid referral wins. Once a customer is yours, they stay yours — only IdaPets can reassign a customer, and that never changes commissions you've already earned.
- Toppers, merchandise and other items aren't commissionable.
- You cover the card processing fee on your sales: 2.9% of the order total + 30¢ comes off your commission on that order (never below $0). No fee on cash orders.
- Commissions are Pending for the 30-day return window, then Approved and paid with the monthly payout. Refunded items are reversed.
- Payment requires a completed W-9 and a connected Stripe account.
How It Works
Apply
Tell us about you, your dogs and where you share — about five minutes, free, no business experience needed.
Get approved & set up
We review every application personally. Once approved, sign in, review the Affiliate Agreement and Policies, add your W-9 and connect Stripe for payouts.
Grab your link & QR code
Copy your personal link or download your QR code from your dashboard. You can start sharing right away.
Share your way
Post, story, text, email or print — anywhere your people are. Your dashboard shows clicks, customers and earnings.
Earn for life
Every order from your customers earns you commission, paid monthly to your bank.
How to Share on Social Media
Your link works everywhere. Here's where Affiliates see the best results.
Put your link in your bio (or a link-in-bio page). Use link stickers in Stories, show mealtime in Reels, and say "link in bio" in captions.
TikTok
Add your link to your profile once you're eligible; otherwise say your code out loud and on screen. Bowl-prep, unboxing and "what my dog eats in a day" videos do well.
Share your link in posts and comments where it fits, in your own groups (with the admin's OK) and on your page. Before-and-after stories are powerful.
YouTube
Put your link at the top of the description and pinned comment, and mention your code in the video.
Texts & email
When a friend or client asks what you feed, send your link. Personal recommendations convert best.
In person
Download your QR code for business cards, flyers, kennel cards, class handouts and event tables. Scans are tracked as QR referrals.
Tips that work
- Show, don't sell: real bowls, real dogs, real routines get more clicks than ads.
- Tell your story — why you switched and what changed for your dog.
- Post consistently. One honest post a week beats ten in one day.
- Point people to the Find My Dog's Plan tool on idapets.com so they pick the right food.
- Answer questions in comments and DMs, and send your link when someone asks.
Sharing the Right Way
A few simple rules keep you, your followers and IdaPets protected.
Always disclose
Let people know you earn from your link — #ad, #affiliate, or "I earn a commission if you order through my link." It's required by FTC guidelines.
No health claims
Share your experience, but don't say IdaPets treats, cures or prevents any condition. Training shows you what's okay to say.
No spam or paid brand ads
No unsolicited mass messages, no fake reviews, and no paid search or social ads using IdaPets brand names without our approval.
Your link is yours
Don't use your own link on your own orders or create extra accounts to earn on them. Commissions come from customers you refer.
Want to Be a Pickup Partner?
Optional: Pickup Partners hold IdaPets frozen inventory and offer local pickup times that nearby customers choose at checkout. IdaPets transfers inventory to you through the portal; you keep it frozen and hand off orders. Your commission is the same either way — it's just another way to serve your community. Ask us about it once you're approved.
Ready to Get Started?
Frequently Asked Questions
What's the difference between an Affiliate and a Brand Partner?
Affiliates share a link and earn a lifetime commission on the customers they refer — no inventory, quotas or minimums. Brand Partners run a fuller local business: they sell directly, can hold inventory, and lead a team of Affiliates for override pay.
How much do I earn?
$1.00 per pound of raw diet and subscription boxes, $1.00 per treat and $0.75 per bone, on every order your customers place. The card processing fee on your sales (2.9% of the order + 30¢) comes off that order's commission.
What does "customer for life" mean?
When someone places their first order within 30 days of clicking your link — or uses your code or QR code — they're assigned to you. Every future order they place earns you commission, whether or not they use your link again.
Do I need to buy or hold any product?
No. IdaPets handles inventory, shipping, local delivery, pickup and customer service. Holding inventory is only for Affiliates who choose to become Pickup Partners.
How do I get paid?
Commissions are tracked in your dashboard and paid monthly (on the 15th) to your bank through Stripe Connect once each sale is past its 30-day return window. You'll need a completed W-9 and a connected Stripe account.
Do I need a big following?
No. Many of the best Affiliates are trainers, groomers and dog owners with a small, trusting audience. Genuine recommendations matter more than follower counts.
Do I have to disclose that I'm an Affiliate?
Yes. Whenever you share your link, make it clear you earn from it (#ad, #affiliate, or a short sentence). It builds trust and it's required.
Can I upgrade to Brand Partner later?
Yes. Many Affiliates grow into Brand Partners once they're ready for a bigger commitment. Reach out to our team any time.
Still Have Questions?
Our business team will help you choose the opportunity that best fits your goals.
Contact Business Support